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In the elastic collision, the final relative velocity 
of the two cars must be the same as before the collision 
[this is one way of defining such a collision].  
Thus if we assume (as on the drawing) that both cars move to the right 
after the collision, with velocities  Vf  for the Caddy and 
 vf  for the Bug, then 
 
 
 
 
 
In the plastic collision, the final system consists of 
both cars stuck together and moving to the right 
at a common velocity  vf.  
Again the total momentum must be the same as initially:  
 
 
 
Several features are worth noting: first, the final velocity of the Bug after the elastic collision is actually faster than the Caddy was going when it hit! If the Bug then runs into a brick wall, well . . . . For anyone unfortunate enough to be inside one of the vehicles the severity of the consequences would be worst for the largest sudden change in the velocity of that vehicle -- i.e. for the largest instantaneous acceleration of the passenger. This quantity is far larger for both cars in the case of the elastic collision. This is why ``collapsibility'' is an important safety feature in modern automotive design. You want your car to be completely demolished in a severe collision, with only the passenger compartment left intact, in order to minimize the recoil velocity. This may be annoyingly expensive, but it is nice to be around to enjoy the luxury of being annoyed!
Back to our story: The Cadillac dealer was, of course, trying to convince prospective VW buyers that they would be a lot safer in a Cadillac - which is undeniable, except insofar as the Bug's greater maneuverability and smaller ``cross-section'' [the size of the ``target'' it presents to other vehicles] helps to avoid accidents. However, the local VW dealer took exception to the Cadillac dealer's stated editorial opinion that Bugs should not be allowed on the road. To illustrate his point, he ran a TV ad showing a Mack truck running into a parked Cadillac at 100 km/h. The Cadillac was quite satisfactorily squashed and the VW dealer suggested sarcastically that perhaps everyone should be required by law to drive Mack trucks to enhance road safety. His point was well taken.
 
 
 
 
